Waterless Beauty That Loves the Planet – And Your Skin
We’re all trying to be more sustainable – from ditching single-use plastic to turning off the water while we brush our teeth. ‘Green beauty’ is a growing movement within the industry that promotes switching to sustainable beauty brands that are kinder to your skin and the planet.
Waterless beauty is at the heart of this. Two-thirds of the world’s population is predicted to face water shortages by 2025, leading to growing calls for the beauty industry to switch to waterless formulas.
The beauty industry heavily relies on water, with ‘aqua’ being the leading ingredient in most products. Waterless beauty is a skincare revolution with formulas that love the planet – and your skin.
What is ‘Waterless Beauty’?
Waterless beauty is makeup and skincare products produced with little or no water in their formula. When water is needed, it’s typically a by-product from fruits, or an alternative is used, such as seaweed algae extract.
Why Waterless Beauty Matters
While we’re all familiar with a carbon footprint, its water footprint is just as important. Although our planet is consists of more than 70% water, only 3% is freshwater, with wetlands disappearing three times faster than forests.
Waterless beauty is the key to creating a more sustainable skincare industry. These products don’t draw from the world’s natural water supply and have a lower carbon footprint as they’re more compact and easier to transport with a longer use-by date.
What are the Waterless Skincare Benefits?
Waterless beauty started as a trend in South Korea – but the original focus wasn’t environmentalism. K-beauty is a skincare-first industry, with many brands moving away from formulations that heavily rely on water in favor of more active ingredients.
‘Aqua’ is the first ingredient listed in almost every beauty product. Most skincare formulations consist of 60-80% water.
When skincare is mostly water, it’s also required by law to have preservatives which are potentially bad for your health and can inflame your skin.
You’ll love waterless beauty because it focuses on active ingredients that deliver better results as they’re not diluted by water. Removing water from skincare formulations also means fewer preservatives are needed. Waterless skincare works faster, and better, than most other brands on the market.
Why Waterless Skincare Brand Oliveda is the Best Waterless Beauty Company I’ve tried.
One of the brands at the forefront of the waterless beauty revolution is Oliveda, a brand from the Olive Tree People. It uses a 100% organic bioactive olive leaf elixir as an alternative to water. This mostly vegan and cruelty-free skincare brand has a secret anti-aging skincare weapon, hydroxytyrosol (olive leaf extract), as the base for its products. There are several pub med articles highlighting how it heals skin. It’s an antibacterial and anti-inflammatory ingredient.
Oliveda combines ‘earthy wisdom’ with the latest scientific research to offer a holistic approach to beauty.
The Best Waterless Beauty Products by Oliveda
Kickstart your waterless beauty routine with Oliveda’s best-selling skincare and wellness products by taking this Skincare Quiz. If you purchase two recommended beauty products from your quiz results, you’ll get a third waterless beauty product for free. So generous! Here are my three favorite products right now, and my before and after picture below!
The ‘F06’ cell active serum delivers optimal skin tightening results, thanks to the anti-aging properties of olive leaf extract. It repairs, restores, and strengthens the skin to restore its natural radiance. F06 acts like a fountain of youth. This was the first product I tried and after 4 weeks of use, my friend told me I looked air brushed.
The ‘170’ beauty molecule is a beauty super booster that protects against oxidative stress with a unique vegan active complex. That means it helps improve your complexion from the inside out. The best part is it’s a waterless daily supplement that strengthens your immune system and skin.
Oliveda’s ‘F82’ green retinol nourishes and smooths the skin as an alternative retinol that uses kahai oil to brighten your complexion. It’s a repairing retinol that stimulates collagen production to maintain a youthful glow. I have only been using it for a week and I can already see a huge difference in my wrinkles.
You can see below that skin looks younger. Waterless skincare from Oliveda helps your skin become more radiant and reduces wrinkles without botox. This natural botox alternative is healthy for you and the planet!